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AVP, Consumer Engagement Lifecycle Marketing
Job Description:
Role Summary/Purpose:
The Consumer Engagement Lifecycle Marketing role will be responsible for implementing strategies that will drive increased cardholder activation and engagement for Virgin Red Rewards Mastercard® and Sun Country Visa Signature® Card. The individual will oversee existing cardholder lifecycle campaigns and manage complex marketing execution from end to end, working closely with the other Lifecycle Marketing team members, portfolio marketing leaders and cross functional teams. This individual will also lead critical growth initiatives like retention and best customer efforts. The role will work with analytics, finance, legal and performance marketing teams as well as external agencies to manage campaign designs, develop and manage creative assets, execute the campaigns and track performance. This role needs to be an expert in Workfront and feel confident with the processes and procedures needed to launch a campaign.
Our Way of Working
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.
The successful candidate will have the following essential responsibilities:
Oversee a variety of Lifecycle efforts including Incentives, Benefit Reinforcement, and Retention, and confidently develop campaigns to reflect the desired strategy
Lead marketing campaign strategy, design and execution including program setup and tracking in Workfront, workbook development, audience segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management.
Deepen partnership with emerging SYF and Vendor technology and platform refinements (SYF Products, Features, Channels & Capabilities) to fuel growth
Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Marketing Tollgate)
Lead the oversight of campaign overview / tracking / results documents
Build strong relationship with the Marketing leaders on the team and act as the right hand when it comes to issues management and campaign status updates
Proactively identify and escalate issues
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing
5+ years of experience in digital platform management and/or marketing with a combination of web, email, mobile experience, with the ability to create, manage and deliver against large, interdependent project plans.
3+ years of analytics experience with competencies in analytic tools, dashboards and tracking – includes tracking code implementation.
Ability to travel as needed (~20%).
Ability and flexibility to travel for business as required
Desired Characteristics:
Degree from an accredited university or college; preferably in Business, Marketing or Technology
Consumer/digital first mentality
Marketing experience preferably in cobrand, digital, technology platform, direct marketing, credit card or financial services.
Experience influencing organizations and other professionals
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
