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Email Marketing Coordinator
Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.
We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.
About the Position
We’re looking for a curious, creative, and motivated Email Marketing Coordinator to help support new marketing initiatives across the Vetcove platform. In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove. This is a great opportunity for someone early in their marketing career who is eager to learn, experiment, and grow.
What You'll Do
Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging.
Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals.
Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment.
Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners.
Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance.
Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data.
Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics.
Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works.
Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.
You Should Have
Bachelor’s Degree
1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels.
Hands-on experience managing both strategy and execution of email and SMS programs.
Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action.
Familiarity with segmentation, testing methodologies, and lifecycle program design.
Collaborative mindset and ability to work closely with creative, merchandising, and product teams.
Benefits (Full Time Roles)
100% remote within the USA
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Equity
Monthly team events
The typical base pay range for this role across the U.S. is: $55,000/year - $80,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $60,000 - $75,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives.
In addition to base compensation, Vetcove offers a comprehensive benefits
package. Please refer to the “Benefits (Full Time Roles)” section above for more
details.
To apply, please submit your application through Vetcove’s Careers Page. The application deadline is accepted on an on going basis.
Please note we are unable to sponsor work visas at this time.
Attention all job seekers! We want to ensure that you’re well-informed about a serious matter affecting the job market. It has come to our attention that scammers are operating in the industry, impersonating employees and attempting to deceive savvy applicants like you. Here’s what you need to know:
Our job listings are exclusively available on official sites (our careers page, LinkedIn, BuiltIn, and Indeed). Be cautious of other sources claiming to represent us or any organization that you’re interested in. Stay on the lookout!
Authentic communications from our company will only come through verified email addresses and phone numbers. If you receive unexpected messages or calls, exercise caution and verify their authenticity. Don’t let scammers catch you off guard!
It's essential to independently verify the legitimacy of any job postings you come across. Visit our official careers page to confirm the validity of any openings. Stay proactive and protect yourself!
Remember that during the application process, we will never request sensitive personal or financial information from you. Be wary of anyone asking for such information. Keep your personal data secure!
If you suspect any fraudulent activity or encounter suspicious individuals, please report it immediately to our recruiting department. By working together, we can combat these scams and keep the job market safer for everyone.
We understand the importance of your job search and want to ensure your experience is positive and secure. Always exercise caution and stay scam-smart!
Employment is contingent upon successful completion of a background check.
Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.
