Head of Marketing job at Bristol-Myers Squibb in Princeton, NJ

Title: Head of Marketing - RayzeBio Location: Princeton United States Job Description: Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. RayzeBio is a dynamic biotechnology company headquartered in San Diego, CA with additional sites in Princeton, NJ and Indianapolis, IN. Launched in late 2020 and now a wholly owned subsidiary of Bristol Myers Squibb (BMS), the company is focused on improving survival for people with cancer by harnessing the power of targeted radioisotopes. RayzeBio operates as a standalone entity within BMS, maintaining its entrepreneurial biotech culture while leveraging world-class oncology and commercialization expertise. The company's lead asset, RYZ101, is an actinium-based radiopharmaceutical therapy currently in Phase 3 development for patients with gastroenteropancreatic neuroendocrine tumors (GEP-NETs). In addition, RayzeBio has the leading radiopharmaceuticals pipeline with novel assets targeting HCC, RCC and Prostate cancer amongst others. Led by a successful and experienced entrepreneurial team, RayzeBio aims to be the global leader in radiopharmaceuticals. Summary This is a build-and-launch opportunity for a seasoned commercial launch leader who thrives in fast-paced environments and who wants to help define the next era of RPT commercialization. The Head of Marketing - RayzeBio will serve as the launch lead for RayzeBio's first commercial product and leading actinium-based radiopharmaceutical-RYZ101. You will own the global brand and launch strategy end-to-end and drive commercial and organizational readiness from NDA through launch and early lifecycle growth. You will also have responsibilities involving pipeline readiness and business development. What makes this role different: you'll operate in one of the fastest-evolving frontiers in oncology-radiopharmaceutical therapy (RPT)-where the market landscape, site-of-care infrastructure, and customer decision pathways are being developed in real time. You'll also have the opportunity to build a high-performing marketing team from the ground up, leverage the significant knowledge and resources from the broader BMS organization, and to create an AI-enabled, insights-led launch engine that modernizes how we decide, and act. Reporting to the Head of Commercial Strategy and Business Operations, this leader will help define RayzeBio's commercial capabilities and launch excellence framework for RYZ101 and the broader pipeline. Job Responsibilities Lead the global commercial marketing strategy for RYZ101, defining positioning, messaging architecture, segmentation, and differentiation-translating clinical evidence into compelling customer value. Develop and execute the integrated pre-launch and launch roadmap, ensuring global-to-local alignment and clear decision points across key workstreams. Lead cross-functional NDA readiness activities, ensuring labeling, promotional readiness, and market access strategies are aligned with commercial goals and launch scenarios. Develop and manage the commercial launch scorecard and key performance indicators to track organizational readiness, identify gaps early, and accelerate issue resolution. Drive pre-launch market shaping, including disease education, stakeholder engagement, and thought leader (TL) partnership initiatives in collaboration with Medical Affairs. Partner with Market Access and Patient Services to ensure payer, reimbursement, and patient support strategies reflect real-world patient journeys and site-of-care workflows. Work with the Commercial Operations and Strategy Lead to drive health-system and site enablement strategies for nuclear medicine centers, integrating operational and logistical requirements unique to radiopharmaceuticals. Oversee creative agencies and promotional partners, ensuring best-in-class omnichannel execution (digital, web, CRM, field enablement) and effective medical/legal/regulatory (MLR) review outcomes. Establish and scale modern, AI-enabled marketing capabilities-e.g., faster insight synthesis, audience and journey analytics, predictive signals for adoption, modular content systems, compliant GenAI-assisted drafting, and rapid test-and-learn experimentation with clear measurement. Build and lead a high-performing marketing team and establish launch excellence standards and repeatable playbooks for RayzeBio's future pipeline assets. Represent Marketing in governance forums and ensure business continuity between NDA filing and post-approval launch execution, maintaining pace, clarity, and alignment across the matrix (including BMS). Education, Skills and Experience Bachelor's degree required; advanced degree (MBA, PharmD, PhD) is a plus. Minimum 10 years of experience in pharmaceutical or biotechnology commercialization leadership roles, with significant experience in oncology marketing and multiple product launches. Leadership experience in radiopharmaceutical commercialization is highly preferred. Experience with first-to-market, novel therapeutic launches or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus. Proven success leading cross-functional launch planning and execution, including pre-launch and post-launch phases. Demonstrated ability to lead through influence, work across matrixed teams, and operate effectively at the executive level. Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology. Exceptional analytical, strategic, and operational planning skills with the ability to synthesize complex information into actionable insights. Comfort with modern marketing analytics and AI-enabled approaches (e.g., experimentation, personalization, next-best-action thinking, and performance measurement), applied responsibly with appropriate governance. Exceptional communication, presentation, and stakeholder management skills. Core Competencies Brand Strategy & Launch Leadership Cross-Functional Influence and Launch Governance Radiopharmaceutical Ecosystem Expertise (or rapid learning agility) AI-Enabled, Insights-Driven Marketing Mindset (test-and-learn, measurement, modernization) Strategic & Operational Agility Executive Presence & Communication Launch Excellence & Organizational Readiness Why This Role Matters The launch of RYZ101 represents a defining milestone for RayzeBio and the radiopharmaceutical field. This role is an opportunity to help shape a category and build a commercial organization that launches differently-faster, smarter, and more insight-led. The Head of Marketing will drive the successful launch of this first-to-market actinium-based therapy while establishing the commercial foundation and launch blueprint for RayzeBio's broader pipeline. #RayzeBio $ 239,080.00 - $289,708.00 If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Compensation Overview: $239,080 - $289,708 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include: Health Coverage: Medical, pharmacy, dental, and vision care. Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP). Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support. Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. R1598620 : Head of Marketing - RayzeBio