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Manager, Brand Marketing
Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.
We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable and inclusive environment.
SUMMARY: The Minnesota Vikings are seeking an innovative and results-driven Manager, Brand Marketing to execute key marketing initiatives through strategic project management, media planning and cross-functional collaboration. This role will partner closely with internal and external teams to deliver campaigns that achieve business objectives and engage both core fans and growth audiences. Working alongside the Senior Manager and Director of Brand Marketing, the Brand Marketing Manager will help shape and execute forward-thinking strategies that position the Vikings as a modern, culturally relevant brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
1. Marketing Project Management & Execution:
- Manage and maintain the organization’s integrated marketing calendar, ensuring accuracy and cross-functional alignment with key stakeholders
- Serve as the project management lead for high visibility marketing-led initiatives such as the NFL Draft, Schedule Release, Winter Whiteout, keeping projects on task and timeline and delivering on objectives
- Work in close partnership with the Senior Manager, Brand Marketing and the Director, Brand Marketing to develop strategic briefs that inspire creative excellence and campaign assets that deliver on defined goals and resonate with key audiences
- Lead Brand Marketing team creative request submissions through the organization’s project management system, Wrike
- Partner with internal and external stakeholders to maintain a deep understanding of creative and platform best practices across a variety of touchpoints
- Support Brand Marketing team on the creation of a new Vikings brand foundation (purpose, positioning, TOV, DNA)
2. Media Planning Support:
- Support Senior Manager, Brand Marketing with media planning to ensure that plans are audience-first, deliver on communication objectives and drive efficiency & effectiveness
- Collaborate cross-functionally with internal teams including Creative/Design (True North) and Content (Vikings Entertainment Network) to deliver media-ready assets to the media agency
- Track annual spend against all available trade media agreements & additional media buys, ensuring trade requirements are met and that incremental spending stays within budget
- In partnership with the media agency, track media results to recommend creative optimizations in real-time
- Partner with the Business Strategy & Analytics team to create and disseminate campaign recap decks, highlighting performance and key learnings that could be applied to future projects
3. Sales & Revenue Support:
- Support Revenue departments (Ticketing, Premium Sales, Partnership) in executing marketing plans for key on-sale periods and lead generation campaigns
- Serve as the lead Brand Marketing contact for Revenue department
- Own and lead meetings with key Revenue department stakeholders, maintaining consistent communication and alignment
REQUIRED QUALIFICATIONS:
- 3-5 years of experience in marketing, brand management or related fields—or equivalent experience that demonstrates strong strategic and creative thinking. Background in sports, consumer goods, or agency work is a plus, but not required
- Ability to lead and execute integrated campaigns across multiple channels (such as social, digital, audio, and out-of-home) while collaborating with diverse teams and stakeholders
- Strong project management skills, with a track record of driving complex initiatives and building productive, cross-functional relationships
- Familiarity with media planning principles and an interest in learning best practices to optimize campaign performance
- Passion for creating consumer-focused campaigns that deliver impact and resonate in unexpected, meaningful ways
- Comfort working with audience insights and data to inform decisions and guide audience-first strategies
- Excellent written and verbal communication skills, with a demonstrated ability to present ideas clearly and persuasively
- Excellent attention to detail and expert ability to prioritize projects and adapt to evolving timelines
- Proven understanding of the business imperative around inclusivity and belonging
- Growth mindset, empathy, grit, adaptability and resilience demonstrated through prior experiences
PREFERRED QUALIFICATIONS
- Experience leveraging Project Management tools (e.g., Wrike) or ability to learn
CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work in a standard office environment, often sitting for extended periods of time
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Standard office environment with regular hours
- Ability & willingness to work evenings, weekends, holidays & travel as required
The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.
