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Managing Vice President & Category Leader, Select & Midscale
SUMMARY
Marriott International is seeking a dynamic and strategic Managing Vice President & Category Leader, Select & Midscale Brands to oversee one of the company’s most rapidly growing global brand portfolios. This leader will serve as the global brand steward — responsible for driving brand strength, accelerating growth, and ensuring each brand delivers differentiated, profitable, and meaningful guest experiences.
They will own the global brand strategy, portfolio architecture, and business blueprints for the Select and Midscale portfolio, ensuring each brand is positioned for global relevance and local flexibility. This leader will guide new brand launches and integrations, elevate existing brands through insights, design, and operational excellence, and partner closely with continent teams to execute with agility and consistency in-market.
Acting as the global brand voice, the Category Leader will inspire cross-functional teams and cultivate strong partnerships across Design, Operations, Marketing, Loyalty, Insights, Finance, and Development. This role is critical in balancing guest, owner, and business needs — delivering experiences that drive customer advocacy, revenue and RevPAR growth, and increased pipeline performance. The ideal candidate is a seasoned, visionary brand leader with strong strategic acumen, the ability to operate in a complex global matrix, and a passion for shaping brands that connect deeply with guests and drive long-term enterprise value.
CANDIDATE PROFILE
Education and Experience Required
4-year degree from an accredited university in Business Administration, Hospitality Management, Marketing, or related field.
Fourteen or more years of relevant professional experience in brand management or related function demonstrating progressive career growth and patterns of exceptional performance.
Demonstrated ability to develop and execute comprehensive global brand blueprints and strategies that align with enterprise objectives.
Fluent in end-to-end experience design, including integration of brand, product, F&B, and innovation across all customer touchpoints.
Education and Experience Preferred
MBA or equivalent advanced degree.
Experience managing multi-brand portfolios, ensuring clear differentiation and positioning within a broader ecosystem.
Proven ability to lead transformation and inspire teams in large, matrixed organizations.
Expertise in aligning brand strategies with Continent and Development priorities to drive revenue and unit growth.
CORE WORK ACTIVITIES
Category Strategy, Brand Architecture & Global Stewardship
Lead the global vision, positioning, and strategy for Marriott’s Select and Midscale portfolio, ensuring clarity of purpose, differentiation, and long-term value creation.
Serve as the global brand steward responsible for maintaining relevance, competitiveness, and alignment with Marriott’s enterprise portfolio strategy.
Oversee the development, performance, and evolution of global brand architectures and strategies, ensuring each brand has a clearly differentiated role within a cohesive portfolio.
Ensure global brand standards and guidelines are clearly defined and communicated to deliver a consistent, high-quality guest experience across all markets.
Establish clarity around global guardrails while empowering continent teams to localize and execute with agility.
Represent Select & Midscale brands externally as the global brand voice at conferences and key events.
Brand Health, Customer Advocacy & Commercial Growth
Monitor global brand performance and help drive measurable improvements in brand health, intent to recommend (ITR), RevPAR, and unit/pipeline expansion.
Oversee brand budgets and resource allocation to ensure efficient investment against strategic priorities.
Partner with Development to ensure products and brands are differentiated, operationally feasible, and compelling to owners and franchisees — strengthening trust and commercial partnership.
Leverage insights and analytics to identify opportunities for growth, optimization, and innovation across the portfolio.
Integrate competitive intelligence and cultural insight scanning to anticipate emerging trends and stay ahead of guest expectations and category shifts.
Ensure cross-brand consistency where appropriate across categories while protecting each brand’s unique identity.
Global Leadership, Continent Empowerment & Cross-Functional Influence
Serve as a global connector for the Select & Midscale categories, leveraging Marriott’s scale to accelerate brand success.
Partner closely with Global Design, Operations, and Insights to bring strategies to life through cohesive, insight-led products and experiences.
Collaborate with Global Marketing, Digital, Global Partnerships, and Loyalty to ensure brand proof points are consistently expressed across customer channels and touchpoints.
Allocate resources effectively across initiatives that drive global brand and portfolio impact.
Empower continent and market teams to execute within global guardrails while meeting regional market dynamics and timelines.
Support the development and evolution of platforms and capabilities that enable global communication, continent execution, and sharing of best practices.
Strengthen enterprise influence through executive communication, strategic storytelling, and effective stakeholder alignment.
Insights-Driven Product Innovation & Operational Feasibility
Champion the creation of innovative, insight-driven products that strengthen guest connection and brand distinctiveness.
Foster a test-and-learn culture that integrates design thinking, data, and guest feedback to continually evolve offerings.
Lead or oversee the development, launch, and integration of new brands into the portfolio, ensuring strategic and operational alignment.
Partner across disciplines to accelerate speed-to-market and ensure operational feasibility from concept to customer experience.
Leadership Development, Culture & Team Excellence
Inspire and lead a high-performing, globally connected team that embodies Marriott’s values and champions cross-continent collaboration.
Provide day-to-day oversight for shared product teams and cross-functional working groups to deliver global priorities.
Develop and mentor brand leaders, building a world-class organization recognized for creativity, commercial impact, and strategic excellence.
Foster an inclusive, empowering culture that rewards innovation, agility, and accountability.
Shape the next chapter of Select & Midscale brand leadership at Marriott through vision, influence, and enterprise partnership.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
