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Product Marketing Lead Remote within The United Kingdom
## Key Responsibilities šBuild & execute product GTM strategy ā Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth.. šOwn product positioning & messaging ā Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market. šLead product launches ā Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential. šBe the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space šMarket & competitive analysis ā In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning šEnable sales & GTM teams ā Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively. šCross-functional collaboration ā Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging. šMeasure & optimise ā Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement. šMentor junior product marketers - Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence. ## Who You Are š3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment. šUnderstanding of Crypto, blockchain and the wider decentralized ecosystem a plus šMust have had experience catering to the US market šTangible experience in driving revenue through GTM initiatives. šStrong analytical mindsetācomfortable using data to model and measure marketing effectiveness and optimise campaigns. šStrategic thinker with a hands-on approachāyou love rolling up your sleeves to get things done. šExcellent communication skillsāstorytelling, messaging, and presentation skills are second nature to you. šSelf-starter, highly collaborative, and results-drivenāyou thrive in fast-paced, high-growth environments. **Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.**