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Sales & Education Executive, MAC/BB/AV/DM, TR SEA
Description
PRIMARY FUNCTION
Support the Area Sales and Operations Manager (ASOM) in achieving retail sales targets and business objectives by:
- Managing daily counter operations efficiently.
- Developing and supervising Beauty Advisors (BAs) and Airport Coordinators (APC).
- Coordinating marketing activities and executing point-of-sale strategies for product launches and promotions.
- Planning, implementing, and monitoring incentive programs for BAs.
- Leading and motivating BAs and APCs to maximize brand retail sales.
RESPONSIBILITIES
- Retail Sales Management
- Collaborate with the Area Sales and Operations Manager (ASOM) to review monthly retail sales targets and performance for each location.
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- Analyze business results against sales objectives, trends, and competitive landscape.
- Prepare and deliver monthly sales reports with commentary.
- Ensure brand and counter presentation, including visual merchandising, consistently aligns with brand standards and philosophy.
- Oversee and implement all promotional activities and in-store programs.
- Communicate updates to Beauty Advisors (BAs) to ensure awareness of the marketing calendar and ongoing promotions.
- Provide targeted guidance and instructions to BAs, tailored to individual strengths and development needs, to support achievement of sales goals.
- Inventory management
- Optimize stock levels and manage inventory (min/max) for the assigned focus market.
- Ensure proper order replenishment and product assortment review in close collaboration with ASOM
- Manage and follow up on product launches and testers
- Support Promotional Events/ Activities
- Coordinate and execute setting up details relating to High Profile Promotions and in-store programs and promotions working with Field Merchandiser or Project Executive
- Provide feedback on marketing opportunities and monitors & identifies marketing potential for new and existing products and promotions.
- Ensure all go-to-market materials and promotional elements are available in store to support launches.
- Supervision and Team Management of Beauty Advisors
- Assist ASOM in BA headcount and productivity to ensure sufficient staffing coverage for the counters
- Conducts on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the Training Managers
- Evaluate the performance of BAs and work closely with training managers to enhance product knowledge and sales techniques to improve performance
- Ensure Beauty Advisors uphold grooming standards of the brand
- Spend minimum 60% of time in-store coaching and working with BAs.
- Train and develop Beauty Advisors
- Closely collaborate with Education team to develop in-store training through regular store visit
- Coach and motivate BAs based on individual talent and skills to drive sales objectives and brand equity
- Work with ELC Beauty Advisors or Retailers BAs and coach them to achieve their sales goals.
- Conduct Generic Staff Training
Qualifications
- Bachelor’s degree in business management/administration or similar degree
- Minimum of 3 years’ relevant experience in Retail Operations or Sell-out roles, preferably in the travel retail industry
- Well groomed
- Good organization and communication skills
- Good presentation skills
- Proficient in MS Office and Excel
- Willingness to travel (50%)
- Proven sales track record