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Senior Director, CRM Strategy and Martech Tools (iHeartRadio)
iHeartRadio Current employees and contingent workers click here to apply and search by the Job Posting Title. The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have: More #1 rated markets than the next two largest radio companies combined; We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do! What We Need: We’re seeking a strategic CRM and Martech leader to deepen engagement with iHeartRadio app users. You’ll drive personalized, data-driven communications and oversee our Martech stack to grow and retain audiences. At iHeartMedia—the #1 leader in audio—your work will power the connections between listeners and the voices they trust, helping us deliver meaningful experiences across radio, podcasting, and digital platforms. What You'll Do: • Own direct communications with iHeartRadio app users and prospects across email, push, SMS, and in-app channels • Lead the Martech stack—define requirements, drive data collection, and segment first-party audiences • Design and execute personalized lifecycle journeys and triggered touch points to boost engagement • Collaborate cross-functionally with product, marketing, and analytics teams to ensure data fidelity • Evaluate and optimize marketing tech platforms; lead adoption of new tools to enhance retention • Drive CRM strategies using behavioral data, listening patterns, and personalization unique to iHeartRadio • Bring deep expertise in Martech, CRM, lifecycle marketing, and marketing automation • Stay ahead of emerging tech trends and apply them to a dynamic audio and content ecosystem Key Responsibilities: • Launch data-driven, multi-channel campaigns (email, push, SMS, in-app) via Braze to boost engagement and retention • Own and optimize Martech platforms—CRM, Appsflyer, Amplitude, and automation tools tailored to iHeartRadio • Lead audience segmentation and deploy personalized campaigns across all touch points • Partner with data teams to refine infrastructure and ensure seamless Martech integration • Analyze CRM performance and tie results to business outcomes with actionable insights • Align with marketing, sales, and product teams to support launches, talent engagement, and promotions • Map customer journeys to deliver a seamless app experience • Drive unified data and campaign execution through Martech-CRM-analytics integration • Build and mentor a high-performing CRM and Martech team • Scout and implement emerging tools to stay ahead in a fast-evolving media landscape What You'll Need: • Bachelor’s degree in Marketing, Business, or a related field. • 5+ years of experience in Martech and CRM, with at least 2 years in a leadership role. • Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Braze), and marketing automation tools. • Strong understanding of complex Martech ecosystems and advanced analytics tools (e.g., Amplitude). • Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys. • Excellent leadership and project management skills with the ability to manage cross-functional teams. • Analytical mindset with experience leveraging data to inform strategy and decision-making. What You'll Bring: Respect for others and a strong belief that others should do this in return Demonstrated initiative and achievement-oriented leadership Ability to manage several projects at a time Growth mindset and desire for continued knowledge sharing and learning Understanding of impact of your own decisions and decisions of your team Strong business insights that contribute to resolving complex problems Catalyst for new and innovative ideas Ability to identify and support new opportunities for continued improvement across business Ability to interact with individuals of all levels and maintain professional relationships Strong relationships with other leaders with the ability to manage external business partners where appropriate Compensation: Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $130,000 - $160,000 Location: New York, NY: 125 West 55th Street, 10019 Position Type: Regular Time Type: Full time Pay Type: Salaried Benefits: iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following: Employer sponsored medical, dental and vision with a variety of coverage options Company provided and supplemental life insurance Paid vacation and sick time Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing A Spirit day to encourage and allow our employees to more easily volunteer in their community A 401K plan Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more! We are accepting applications for this role on an ongoing basis. The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Non-Compete will be required for certain positions and as allowed by law. Our organization participates in E-Verify. Click here to learn about E-Verify. Are you passionate about media, entertainment, and making an impact through storytelling, innovation, and connection? If you're exploring new opportunities and want to be considered for future roles at iHeartMedia, we invite you to join our Talent Pool. Visit iHeartMedia.com to learn more about us. Please review our Privacy Policy and Terms of Use.
