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Social Media & Influencer Manager

Job Title: Social & Influencer Manager

Salary: Depending on skills & experience, circa £45,000 to £55,000.

Location: Hybrid with a minimum of 2 days a week at our HQ in Stockton-on-Tees.

About us

Founded over 22 years ago by hair extension expert Victoria Lynch, Additional Lengths has grown into one of the UK’s leading hair extension specialists, delivering premium products and services to professionals and consumers worldwide, with ethical sourcing and excellece at the heart of everything we do.

We’re home to additionallengths.com, our direct-to consumer destination for luxury extensions, and Remi Cachet, our global professional hair extension brand, setting the industry standard for premium hair, seamless results, and, ethical sourcing.

As a certified B Corp, we’re proud to meet the highest standards of social and environmental performance, transparency, and accountability. From ethical hair sourcing and long-term supplier partnerships to a genuine focus on employee wellbeing, we believe great business should also be a force for good.

Recognised as one of the Sunday Times Best Places to Work in 2024, we foster a culture built on passion, creativity, and innovation. Our team has more than doubled in size over the recent years, and with over £20+ million in revenue last year, we’re experiencing exceptional global expansion with continued growth ahead.

About The Role

The Social & Influencer Manager is responsible for leading the organic social and influencer strategy across Remi Cachet and Additional Lengths, ensuring the brands grow in cultural relevance, authority and engagement across professional and consumer audiences.

This role is social-first and brand led, with a strong emphasis on Remi Cachet’s professional hairdresser community. The role provides strategic direction, leadership and oversight of content, creators, and partnerships, while managing and developing a team of Social Media Executives responsible for day-to-day execution.

Some of your key responsibilities will include:

Social Media Strategy & Direction

Define and own the organic social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
Set clear objectives, content pillars and platform roles aligned to brand, trade and growth goals.
Ensure content output remains trend-aware, culturally relevant and premium in execution.
Oversee weekly and monthly content planning, ensuring consistency, quality and strategic alignment.
Work cross-functionally with brand, digital and education teams to ensure social supports wider campaigns and initiatives.

Content Leadership & Storytelling

Act as strategic lead for social content, guiding the balance between in-house creation, creators, stylists and educators.
Provide direction, briefing and creative oversight for social-first content shoots, campaigns and activations.
Set standards for visual identity, tone of voice and storytelling across all organic channels.
Oversee content creation with repurposing in mind, ensuring assets support paid social, CRM and web where required.
Support the development of founder, educator and spokesperson content, aligned to brand positioning and thought leadership.

Influencer, Stylist & KOL Partnerships

Lead influencer and stylist strategy across both brands, with a focus on credibility and authority within the professional hair industry.
Own the approach to paid and organic partnerships, including briefing frameworks, deliverables, usage rights and performance measurement.
Develop and evolve ambassador and affiliate programmes, ensuring clear objectives and long-term value.
Oversee influencer and stylist involvement in brand events and activations, ensuring strong social amplification.

Leadership & Team Management

Line manage and develop two Social Media Executives, setting clear expectations, priorities and objectives.
Provide guidance, coaching and feedback to ensure high-quality execution, consistency and professional growth.
Clearly define ownership between strategy, leadership and execution to ensure efficient and effective working.
Foster a collaborative, motivated and high-performing social team culture.

Community, Performance & Reporting

Set the approach to community engagement and brand voice across social channels, with execution supported by the Social Media Executives.
Oversee sentiment monitoring, community insights and identification of advocates and UGC opportunities.
Own social and influencer reporting, tracking KPIs aligned to brand and growth objectives.
Work closely with the digital team to ensure organic, creator and influencer content supports paid performance.

Stakeholder Collaboration

Report into the Head of Brand & Marketing, working closely across departments to deliver cohesive brand storytelling.
Collaborate with the founder to support agreed social and storytelling initiatives, ensuring clarity on roles, expectations and time commitment.
Act as a key internal stakeholder for social and influencer activity, providing expertise and leadership across the business.

About You

We’re ideally looking for someone with:

Proven experience in a Social Media or Influencer lead role, within the hair or beauty industry.
People-management experience, including coaching, feedback and development of direct reports.
Demonstrable success owning organic social strategy across Instagram, TikTok, Facebook and YouTube, with clear growth, engagement and brand impact.
Strong background in brand-led, social-first storytelling, with the ability to translate brand positioning into culturally relevant content.
Experience working with professional or trade communities
Hands-on experience leading influencers or stylist partnerships.
Proven ability to brief, direct and oversee content creation, including shoots, campaigns, creator content and social activations.

Whilst the above describes the type of person we’re looking for, we have great training and development capabilities, so even if you don’t tick every point, we’d still love to hear from you.

What’s On Offer

We believe great work deserves great rewards. Alongside a competitive salary, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and lifestyle:

A collaborative and innovative culture where you can be your authentic self, thrive creatively, and grow professionally.
Exciting career development opportunities within a fast-growing, award-winning business.
25 days’ annual leave plus public bank holidays, giving you time to rest and recharge.
Private health insurance through Vitality, supporting your long-term health and wellbeing.
A healthcare cash plan to help with everyday healthcare costs.
An enhanced pension scheme with salary sacrifice options, helping you plan for the future.
40% staff discount on Additional Lengths products and 20% off third-party brands.
A company-wide bonus scheme, recognising shared success.
Death in service cover providing four times your salary for peace of mind.
Enhanced family leave and occupational sick pay, because looking after our team matters.
Access to our Employee Assistance Programme, offering confidential wellbeing and mental health support whenever you need it.
Paid volunteering days each year to support the causes that matter to you.